One of the reasons the online consumer is driven to a virtual storefront is to avoid the common retail annoyances. Limited product availability, long lines and technical difficulties encourage the regular consumer to become an online consumer. In order to ensure the sale, it is important to make sure the customer does not experience any of these frustrations online.
Below is a common problem that online business owners often encounter and a quick and easy solution to fix it.
The Problem:
The website looks great, the items and services are up for sale, and the customer is ready to process their transaction. However, due to an unreliable and lack luster credit processing company, their order is unable to be completed. Frustrated the customer takes their business elsewhere.
This is a less than ideal situation. The business not only lost a sale, but a potential regular customer, and future referrals to the business’ website.
To avoid the headache and disappointment for both the business owner and consumer, it is important to find a company to handle all e-commerce transactions. When looking for a credit processing company, it is extremely important to find one that is reliable and affordable.
Even though reliability and affordability are important components of an ideal credit processing company, an online business must find a company specializing in high-risk business transactions.
Due to the saturation of the online marketplace, most e-commerce businesses are considered as “high-risk” businesses. The classification of a high-risk business is based on the potential financial failure, and whether it falls within one of the categories considered to be a high-risk industry.
High-Risk Industries Include:
Adult Entertainment Multi Level Marketing
Bail Bonds Pawn Shops
Check Cashing Services Vaping
Dating Used Car Sales
Solution:
Find a company that specializes in high-risk merchant services. For example, Humboldt Merchant Services specializes in credit card processing for high-risk businesses. They understand the nature of complications of payment processing for high-risk businesses and have developed processes and solutions to prevent customer dissatisfaction. Finding a specialized high-risk merchant services provider will increase both customer satisfaction and profits.
With the ever-increasing access individuals have to the Internet, an increasing number of business owners are establishing online storefronts. Whether a big or small business, more business owners are offering their products and services online for purchase. Having an online storefront can take a locally available product, and make it available nation and worldwide.
Online shopping has not only expanded the availability of many products and services to all over the world, it has eradicated the frustrations of many. Gone are the days of struggling to find parking, rude employees, long lines, and being restricted to only what is available in the physical store.
By the click of a mouse, the consumer now has every product and service imaginable at their fingertips. Business owners can take advantage of the growing trend of online shopping to grow their business and eventually increase their profits.
There is quite possibly a market for almost everything. Big or small, ordinary or obscure, an eager businessman or woman can sell anything. However, in order to sell anything and everything, the customer must have a pleasurable experience and be able to easily complete their order.
Even though the term “high-risk” can be daunting, it can lead to a profitable business and is a great resource for both businesses and consumers.
