The ORM Los Angeles team wants loyal customers in order for them to always go back if there are any other problems with ones reputation management online. A loyal customer is someone who will choose their service over another service because they have tried it before and like the service so much better. Loyal customers recommend products and services of a company to their friends and are willing to pay a little more to get the quality of the service provided. Especially when it comes to ones online reputation, it is important for those to see you as reliable and trustworthy so if you have something you need to hide, the online reputation management company can do exactly that. Loyal customers are less expensive to market to, are willing to pay more for the premium brand or service and are willing to try new products under the brand name, more likely to recommend the brand to their friends and if there were ever a problem with their service, they are more willing to overlook this problem and continue to buy from them regardless.  

When it comes to showing your loyalty for a service that takes care of your reputation management problems, there are two types of loyalty such as behavioral loyalty and attitudinal loyalty. Behavioral loyalty is something that most marketers would be happy with because this results in sales. On the other hand, attitudinal loyalty is when someone likes a brand and is willing to act on that preference over another brand. For a company like Los Angeles ORM, their customer’s loyalty is important to have because once the negative result gets pushed down to the second or third page of Google, oftentimes you have to maintain it and that is where the customer loyalty comes into play. The customers can purchase a smaller package for maintenance for half the price. This includes updating the social profiles and continuing to be sure that the result doesn’t get pushed back up. Sometimes the client will also choose to go with search engine optimization this time and want to get ahead of their competitors and this is another package, which allows the customer to be loyal towards the company. Every company whether it’s online or not should figure out what their loyalty management program is in order to keep old customers and gain new ones.