Recently in the past decade, your online reputation is what can make or break your individual image and reputation and your company’s. To elaborate, reputation have changed. They are no longer defined by what the local authorities know you to be, what the teacher sees on your report card, what the latest rumours are in high school or the corporate world. Your online reputation is now defined by what people find online.

In the past twenty years, search engines were being developed. Search engines are online softwares that refine search results based on the key words you search using a complex algorithm. The most used search engine is Google but there are others like Yahoo and Bing. Google is the search engine with the most developed and advanced algorithm.  Your online reputation is necessary to build opportunities and sales.

Often times, companies or individuals will have bad search engine results that could hurt their sales. Companies will see their sales drop without knowing why. For this reason, it is important that companies search themselves up frequently to manage the content that is about them on the Internet and more specifically if the first couple of pages of search engine. Next, individuals should also watch their online reputation. Individuals can be missing out on job and sales opportunities. Any type of opportunity that could beneficial to personal growth would be down the drain is potential employers witnessed a negative online reputation.

Your online reputation is more important than you think until something happens to you or your company. Companies wait far too often for something to happen to them to realize how powerful the Internet is. This can happen to anyone. Protect yourself today and manage your online reputation!