Marketing for New Businesses

Starting a new business is always an exciting time in life, and there are plenty of different things to consider. A good marketing strategy is one of the most important things to get right when you are trying to get your company name noticed. Fortunately, in today’s age of both print and digital media, there is more opportunity than ever before to promote your company to the masses. Thanks to our position as one of the best local printers around, we have helped many new businesses to get up and running. Here are a few tips and ideas on how you can promote your new business.

Flyers and Leaflets

Flyers and leaflets may feel like they have been around from the year dot, but there is a very good reason for that. Thousands of people search for the best quality online printing services every day in order to print leaflets which advertise their business. Hand them out at trade shows so that people remember your product, or strike up a deal to distribute them with your local paper. A well designed flyer will catch the eye and make people take notice of the services you offer.

Social Media

Yes, everybody talks about it and it may seem like a bit of a faff, but the fact is that social media is here to stay. The bright side is that it costs nothing to set up a new Facebook or Twitter account for your business. Make sure that you print your web addresses on any local leaflets that you print. This will give your customers the opportunity to interact with you online long after you have made the initial contact or sale. Don’t spam your followers with constant marketing updates, but do use social media to make and maintain connections.

Promotional Notebooks

Networking takes up a huge percentage of time when starting a new business. That is why it is important to sometimes think outside of the box. Printing notebooks is a great way of helping people to remember your company. Everybody needs to jot down notes from time to time. A free promotional notebook will come in especially handy at a trade fair where people often want to jot down their thoughts on particular companies. Ensure that all your contact details are printed on the notebooks so that people can contact you easily at a later date if they want to.


With 2014 arriving in the not too distant future, now is an excellent time of year to print some business calendars. Yes, you could try running off a few copies on your home printer, but the fact is that image matters in business. It is essential to project the most professional image possible. A professionally printed calendar will be used for an entire year, which means excellent promotion time for your company. Tailor your calendar to the market that you want to reach, and you will soon find that the phone calls and business racks up throughout the year.

Kevin Kholi

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